Big ideas,

real impact.

here at gamechanging, we have an ambition to become the hub of innovation in sport, we welcome you to our gamechanging platform.

We have collaborated with teams from the below leagues, references can be supplied:

  • I am Sammy Lander, the founder of the gamechanging website. I have been appointed as Football’s first Substitutions Coach, one of the MLS’s first Refereeing Analysts, occupied a Head of Innovation role and am a Best Selling Author.

    After experiencing challenges growing up including the loss of sight in my right eye, I knew my journey had to be different in order to achieve my goal of working in The Premier League, and eventually winning it.

    My Journey began as an intern in non-league (Step 4) and since taken me all the way to consulting in International Football, and everything in between. I am driven by my ‘results over tradition’ mentality', a desire to leave a sporting legacy and complete my career bucket list.

  • We offer innovative solutions around topics in football that seek to find the extra 1%’s that allow our clients to have a competitive advantage.

    Currently our services include innovating clubs approaches to Substitutions and Referees. Our next topic is already being worked on internally by the gamechanging team and partners.

    The website has now been set up to centralise my services and research with an ambition to become the home of innovation in sport.

  • We have designed a number of payment packages and tiers for our services ensuring that we can always collaborate.

    I have worked across the following leagues; Premier League, International Football, Championship, League One, League Two, MLS, USL, Bundesliga.2, Saudi Pro League, Ligue 1 as well as 4 National Governing Bodies.

BUY MY BEST SELLING BOOK HERE

in the media

The Athletic PODCAST:
A podcast where I discuss my role, the evolution of substitutions and some of the strategies I use with the legendary Jon mackenzie,

FC Bullard:
A podcast where I enter a fictatious job interview talking 2 legends through some of the case studies i have worked alongside.

TIFO FOOTBALL:
A video very kindly created by the team at tifo outlining my first experience as a substitutions coach at afc wimbledon.

SKY SPORTS NEWS:
AN ARTICLE I DID ALONGSIDE THE AMAZING ADAM BATE, TALKING ABOUT FOOTBALLS CONTINUED MODERNISATION OF THE ROLE OF A SUBSTITUTE.

VESTIAIRES MAGAZINE:
i talk through my theory, role and process with the team at vcoaching around ways I think we can better understand referees.

BBC SPORT:
COLLABERATED WITH THE GREAT ALISTAIR MAGOWAN TO TALK AROUND THE BENEFITS OF TEAMS EMPLOYING A SUBSTITUTION SPECIALIST.

euro fut:
a youtube video outlining the development of my role in football, and talking through my theory of modernising the role of a substitue.

pitchside perspective:
a great chat with 2 coaches / coach educators around strategies that can be used at any level to help finishers fulfill their potential.